16 Jan 2018 14:03 IST

The importance of networking

Here's why and how you should build and nurture relationships

A lot of people roll their eyes when they hear about the need for 'networking'. "Why should I network?" is a refrain that is often uttered by entrepreneurs. But networking is important. And by that, we don't mean the kind where you socialise at a party, beer in one hand. We mean carefully building and nurturing relationships. Because that is what will help a business flourish and succeed in the long run. Here's how you do it right.