14 Nov 2017 19:57 IST

IIM Amritsar hosts Pariprekshya 2017

Conclave sees vibrant and dynamic discussions in both the panels it hosted

After just three years of its inception, IIM Amritsar has conducted multiple HR, Marketing, and Finance conclaves and organised an annual cultural, sports cum management fest, AArunya.Continuing with the trend, IIM Amritsar conducted its annual Finance and Marketing conclave Pariprekshya 2017 on November 11.

There were two panel discussions held:

~ Finance – India’s way ahead towards Financial Inclusion

~ Marketing – Digital Marketing: The new voice of Revolution

The panel comprised of industry stalwarts from different sectors.

The eminent speakers of the panel discussing ‘India’s Way Ahead Towards Financial Inclusion’ consisted of Ashok Pal Singh, Senior Deputy Director General, Department of Posts; Prashant P Singh, Assistant Director General (Technologies), UIDAI; Sanjay Sharda, Head, Rural Distribution, IndusInd Bank and Dr. Vipul Mathur, Department of Economics, IIM Calcutta. The discussion was moderated by Pankaj Arjunwadkar, Director, Strategy and Operations, Deloitte.

While discussing India’s journey towards financial inclusion, the panelists voiced thought-provoking insights from several angles, such as distribution, economic, outreach, affinity and propinquity, security, and translation. The facts about the reach of various distribution channels — such as India Post — the conceptualisation and linkage of unique identities to different accounts in UIDAI, and the role of the financial banks and institutions in urban and rural sectors were discussed.

The second panel, on marketing, consisted of Dr. Kushal Sanghvi, Vice Chairman India APAC; I-COM Global; Sandeep Balan, Head, Digital Marketing, United Breweries Ltd.; Amit Tiwari, VP, Marketing, Havells India Ltd.; Sourav Shah, Head, Digital Marketing and CRM, Jubilant FoodWorks Ltd. and Utsav Rawat, Head, Marketing, Novartis. The discussion was moderated by Sameer Seth.

While discussing about digital marketing, the strength and the impact of the data in the operationswas quantified and that paved the way for further discussion.

The definition of ‘digital’ was also expanded.The panel also provided valuable insights about fusing digital marketing with traditional models (4Ps) of marketing.

The conclaves ended with a felicitation and the speakers were presented with mementos.